A multi-year brand rejuvenation, Design Quadrant re-envisioned the American
luxury brand for a new audience, updating classic codes of the house, extending categories, and launching the first fragrance in the brand's storied history.  From the restyling of the brand marks and creative direction of its marketing communications, to the remapping of its tiered supply chain, our firm helped double revenue while reining in distribution, and brought a new relevance to the brand.