The historic British brand that began in 1856, Hunter engaged Design Quadrant to help reclaim its heritage; to position the product and its evolution to a new and relevant audience that would fall in love with both the history and the emerging modernity. With a broadening palette of classics, re-envisioned vulcanized silhouettes, and category extensions into leather footwear and handbags, Hunter rebounded like few brands in recent history to take its rightful position at the top.